Monday, April 6, 2009

In The Footsteps of Sy Sperling: 1-800-DENTIST edition

I am currently visiting New York City.  My wife broke a crown, so we needed to find a dentist for her.  If only we knew a way to find a great dentist.  Oh, wait... I called 1-800-DENTIST, got referred to a great dentist and she was able to be seen right away. To paraphrase Mastercard, the phone call was free and the results were priceless.

Thankfully, my hair is all my own.  However, I feel another paraphrase coming on. This time, it is Sy Sperling: I'm not only the CEO of 1-800-DENTIST, but I'm also a client.

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