Showing posts with label find a dentist. Show all posts
Showing posts with label find a dentist. Show all posts

Friday, November 21, 2008

Dental Avoidance--an Amazing Talent!

One of my operators told me today about a patient who called and said they were in pain. He asked how bad the pain was, and the caller said, "On a scale of 1 to 10, it's a 25." "Oh," he said, "then you probably want to get in to see a dentist right away." "No," she said, "I could wait until tomorrow."

Remarkable how much people are willing to go through to avoid seeing a dentist, as if putting it off helps. She was just finding a dentist in case the pain reached a 50, I guess. (On a scale of 1 to 10, of course.)

Monday, October 27, 2008

How People Choose a Dentist

After a couple of decades in the dental referral business, I've found that there are five basic ways that people find a new dentist. They are:
1. Ask a friend, neighbor or coworker
2. Pick one randomly from an insurance provider list
3. Look in the yellow pages
4. Call from an ad on TV, in the newspaper, or from a mailer
5. Look online

While some of these are good and some are totally random and unreliable, here are the questions you should be asking yourself.

With asking someone you know, how do you really know how they evaluate the dentist? Have they been to several, and settled on this one? Or do they just like the hygienist? What do they really know about their dentist and his qualifications versus others in the area? Usually not much.

Picking from an insurance provider list is obviously like using a dartboard, where you end up choosing by the sound of a person's name (we all do it!)

Yellow pages is almost as bad. First of all, the ad runs for a year, without changes or corrections. The dentist could have lost his license one week into the release of the book. But mostly, this is just an upgraded dartboard. You may be able to tell some of the services they offer, but my experience is the bigger the ad, the worse the dentist--that's my personal opinion, your mileage may vary.

Calling from an ad or mailer is okay, but it doesn't give you any screening feedback on the dentist. It's still just an unfiltered message about the practice.

Going online may give you more information, and that's significantly better. If the dentist has a website then you can get a feel for the practice, and see what they have to offer for services. Unfortunately only 30% of dentists have a website, and most of them are not very comprehensive.

My business is different than these other methods for several reasons: first, we check the licenses of the dentists on an ongoing basis. Second, we make sure they have adequate malpractice insurance in case anything goes wrong. Third, we find out everything about the practice and put it in our database in a searchable way.

But most important is that we're sending people to our dentists, who are independent practices, by the way, and getting feedback on the experience of seeing them. If the experiences turn out to be negative, we drop the dentist. But some of the dentists we've been referring to for 20 years without a complaint, literally thousands of people sent to their office. But no one gets to stay a member if they don't meet our standards.

And they don't get to be members just because they pay. Our screening process is harder than any other dental organization. And certainly a lot harder than the dental societies. With them, it's pay your dues and you're a member. That's not us.

Choosing a dentist can be easy if you use the right resource. We try every day to be that resource, and get better and better at it. And if you didn't experience that with us, I want to know about it.

Monday, October 20, 2008

Healthy Teeth Equals Quality of Life

I was just reading one of my favorite blogs, from the author Daniel Pink, who wrote "A Whole New Mind," which is a very astute book about how design is essentially taking over every element of our lives, and the people who create those designs will "rule the world". His new premise is that "frugality will be the new ostentation." In other words, spending money wisely will now be more respected than bling.

My take on this is that healthy teeth is more than just a hygiene issue, it's a quality of life issue. If the average 30-year-old is going to live well past 100, as scientists tell us, then you are going to want to be eating. In fact, it may be one of your primary pleasures when you hit your next century.

Which means smoking isn't a good idea. Along with the thousand other things that it does to shorten your life, it increases the risk of cavities in your teeth. And don't leave missing teeth missing. Get a dental implant, or your teeth will spread out and you'll keep losing them, and eventually need dentures, or a lot more implants. It's cheaper to keep 'em, as they say.

Teeth are actually a great investment. Feeling better, looking better, eating better all add to the quality of your life. And the more you take care of them now, the less you'll spend on them in the future. The new frugality, remember?

That means finding a dentist you love and going to them. If you don't love them, you won't go as often as you should. And that is a cascading problem.

And if you follow Dan Pink's advice, find a dentist will a well-designed office. I agree with that too!

Thursday, October 16, 2008

Halloween--the dentists' holiday!

What an amazing holiday. We keep a giant bowl of candy in the house for about a week, and then distribute more candy in a night than anyone should eat in a year. The worst thing you can do for your teeth is eat candy all through the day, or worse, right before you go to bed. And not to sound like a mom, but you need to brush your teeth after you eat candy. Sort of ruins the taste, I know.

But here's the problem: the bacteria in your mouth love sugar. The devour it like a ten year old devours candy, and then the bacteria secrete acid which causes the teeth to decay, first as cavities, more typically in children, and then also as gum disease in adults.

So what do you do? Some simple rules:
1. Have specific times when you or your kids eat candy, and limit the quantity.
2. Brush soon after, or at least rinse with water.
3. Avoid the stickier, gummier candies. They adhere to the teeth and provide a much more sustained sugar supply to the plaque bacteria.
4. Don't let your kids have a "stash" of their new booty. If they see it, or know it's there, they'll eat a lot more of it. This goes for adults too. Probably even more.

A friend of mine gives out candy and toothbrushes at the same time on Halloween. Don't try just toothbrushes or you'll get a trick for sure!

If your kids have eaten a lot of candy around this holiday, make sure they see a dentist soon after. The best time to treat a cavity is early on, when it has done little damage to the enamel.
If they don't like to go to the dentist, find one with a better chairside manner. The right dentist can be the authority figure with your children (taking you out of that role for at least one thing!) and at the same time help your kids learn to appreciate good oral hygiene.

Wednesday, October 15, 2008

How to Choose a Dentist

I have one basic rule when it comes to finding a dentist, and that is if you love the dentist, then you'll go as often as you should, and that will help you save your teeth and give you the best smile. But to be more specific, here are some things to check out:

Is the staff friendly? If not, why bother going there? There are plenty of dentists, and many of them have great staffs.

Does the dentist offer a wide range of services? Dentistry has changed a lot in the past 20 years.
There are dentists who do Zoom whitening or some other in-office system.
There are dentists who have same-day restorations, which means you don't need to get a temporary. The machine they use is called a CEREC.
There are dentists with dental lasers, some using them for root canals and even cavities.
There are dentists who do same day dental implants.
There are dentists who do no-preparation veneers, like Lumineers or Vivaneers.
There are dentists who offer Invisalign, which are invisible braces.

Find the one that does what you want, and has what you would like. They should have technology that makes your experience more comfortable, and gives you the best, longest lasting results.

Does the dentist have a good chairside manner? Dental visits are seldom fun. But many dentists are very aware of that, and do their best to put patients at ease.

Is the office clean? Basic, but this is your mouth we're talking about, not your shoes.

Is the dentist well-trained? He or she should be getting ongoing training every year, and you should be able to see certificates of that training displayed in the office or on the website.

Has the dentist been sued for malpractice? This is really hard to check on your own. At 1-800-DENTIST, the only dentists that we refer are ones whom we've done a background check on for a history of malpractice, and we check their license as well.

You can search for all these criteria online at www.1800dentist.com, or you can call and find a practice that does what you want, knowing that 1-800-DENTIST has sent hundreds of patients to the dentist without a complaint. To find out more about dental technology, visit www.1800dentist.com/dental-encyclopedia.

But either way, find a dentist that you love. Otherwise, you'll put it off, and that's not good.